Uncover customer jobs and unmet needs
jobs-to-be-doneskillsetup L1★4,957
deanpeters/Product-Manager-Skills ↗What it does
Map customer jobs and outcomes to feature priorities
Best for
Understanding the true jobs customers are trying to accomplish, avoiding solutions looking for problems.
Inputs
- · Customer segment
- · Problem context
- · Competitive alternatives
Outputs
- · Jobs-to-be-Done statements
- · Outcome metrics
- · Feature implications
Preconditions
Customer research conducted; problem space explored
Failure modes
Jobs misidentified as features; outcome metrics too vague; feature bloat
Trust signals
- · Clayton Christensen framework
- · Customer quote integration
- · Competing jobs mapped