Monitor competitors weekly for changes

Track competitor website changes, pricing updates, and exec movements weekly

Competitive intelligence teams running weekly monitoring on 5-15 competitors to surface material product, pricing, and leadership changes.

• · brands/{brand}/competitors.md (competitor roster with monitor URLs)
• · brands/{brand}/brand.md (locale, voice, signal thresholds)
• · Weekly scan window (default: prior 7 days Monday-Sunday)
• · Prior week's HTML snapshots (implied from persistent storage)

• · Weekly diff report with classified changes
• · Archived snapshots in Notion
• · Slack alerts for high-signal events (pricing changes, executive moves, product launches)
• · Searchable changelog of competitor activity

• · HTML scraping and diff tools (not specified)
• · Notion archive integration
• · Slack notification service
• · WebSearch or web scraper for competitor URL monitoring
• · LinkedIn scraping for exec movement detection

• · brands/{brand}/competitors.md configured with monitor_urls, track_pages, exec_team, signal_thresholds
• · Notion and Slack integrations connected
• · Prior week snapshots stored for diffing

• · Requires HTML snapshot persistence — breaks if storage fails
• · Competitor URL monitoring assumes stable URLs — site redesigns may require re-configuration
• · Exec movement detection via LinkedIn limited by public profile visibility
• · False positives in change classification if signal thresholds not tuned

• · Named configuration structure (monitor_urls, track_pages, exec_team, signal_thresholds)
• · Degraded mode fallback (homepage-only scan if competitors.md incomplete)
• · Per-URL focus rules documented (pricing → plan changes; careers → exec roles; blog → launches; changelog → any entry)
• · Weekly cron-triggered execution model specified