Build outbound sales math and email templates

Convert ICP to outreach math and cold-email template

Seed-stage founders executing outbound sales with a defined ICP and limited budget, who need concrete math linking customer goal to weekly outreach quota.

• · Target customers needed (90-day goal)
• · Company cash and monthly burn (from /slo-metrics)
• · ICP definition (from /slo-gtm)
• · Segment-specific conversion baseline (from references/biz/outbound-conversion-baselines.md)

• · Funnel math worksheet with required outreach volume
• · Cold-email template following 7 principles
• · 3-stage deal progression (paid trial, qualified commitment, close)
• · Funnel artifact (funnel-<segment-slug>.md)

• · references/biz/outbound-conversion-baselines.md (conversion rates per stage)
• · /slo-gtm output (ICP and segment definition)
• · /slo-metrics output (cash and burn data)

• · /slo-gtm and /slo-metrics completed prior
• · Target customer count defined for 90-day goal
• · Baseline conversion rates available from references/

• · If required cold-outreach volume > 200 contacts/week, signals may be wrong (ICP too narrow, channel wrong, needs warm-referral instead)
• · PECR/GDPR compliance not automatic — requires pre-flight via /slo-legal for lawful-basis before first send
• · Template assumes cold-email is right channel — warm-referral or community-led may be better for some segments

• · Seven-principle email framework (specific subject, about them, one pain hypothesis, one clear ask, short, plain text, GDPR-compliant)
• · Funnel conversion assumptions cited with baseline_ref timestamp
• · Deal progression stages with specific ask format (paid trial £amount, qualified commitment, close)
• · Cost-cut and pivot fallback worksheet included