Design balanced content strategy across platforms
content-strategy-smsskillsetup L2★170
blacktwist/social-media-skills ↗Causal-lift measurements
content-strategy+1pp vs no-skill baselinewith-skill 55% · baseline 54%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Design and balance content strategy across platforms and pillars
Best for
Teams launching a content strategy or rebalancing focus across multiple platforms without established content pillars.
Inputs
- · Primary and secondary business goals for social media
- · Current best-performing content topics and formats
- · Competitor or creator content admired
- · Time and resource constraints (hours/week, team support)
- · Existing assets for repurposing (newsletter, podcast, articles)
Outputs
- · 3-5 content pillars with unique angles
- · Subtopic list for each pillar (4-6 per pillar)
- · Content type distribution (educational, storytelling, personal, engagement mix)
- · Format-to-pillar mapping (thread, carousel, poll, standalone post)
- · Competitive positioning statement
Requires
- · social-media-context-sms skill (reads existing context if available)
Preconditions
- · social-media-context-sms file exists OR user willing to answer discovery questions
- · Clear understanding of primary business goal (awareness, leads, community, thought leadership)
- · Awareness of time/resource constraints
Failure modes
- · Requires user engagement during discovery phase — can fail if user does not provide concrete examples
- · Pillar development dependent on quality of competitive landscape research
- · No built-in validation that pillars are defensible or differentiated vs. competitors
Trust signals
- · Pillar table structure with name, %, topics, and best formats
- · Content mix percentages suggested (30% educational, 25% storytelling, 20% personal, 15% engagement)
- · Named business goal categories (awareness, lead gen, community, thought leadership)