Prototype and iterate product designs

Conduct design cycle from user empathy through iterative refinement

Designing solutions that solve real problems for real people, not just technically elegant systems.

• · user research data
• · problem statement draft
• · design brief
• · prototype feedback from users

• · empathy maps
• · point-of-view (POV) statement
• · concept sketches
• · tested and refined designs

Access to actual users or user research; time and budget for iteration cycles

• · Skipping empathy (solving wrong problem)
• · Premature commitment to first idea
• · Testing only internal team (confirmation bias)
• · Ignoring outlier user feedback

• · Stanford d.school framework grounded
• · ITEEA engineering process integrated
• · Don Norman human-centered design principles