Build automated sales outreach campaigns
money-outreachskillsetup L3★404
iamzifei/show-me-the-money ↗Causal-lift measurements
outreach-campaigning+17pp vs no-skill baselinewith-skill 83% · baseline 67%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Build and run automated sales outreach campaigns (cold email, partnerships, influencer)
Best for
When you have a specific business type and need the right outreach mode (cold email vs. partnership vs. influencer) with persona-specific positioning.
Inputs
- · Business type and outreach mode
- · ICP definition and persona breakdown
- · Prospect research and list
Outputs
- · Outreach sequence plan (Phase 1-6)
- · Copy and positioning per persona
- · Reply routing and follow-up schedule
Requires
- · Cold email platform (Smartlead / Apollo / Lemlist)
- · CRM for tracking
- · LinkedIn for research
- · Calendly for booking
Preconditions
- · Business type is defined
- · ICP and personas are clear
- · Prospect list is clean and deduplicated
Failure modes
- · Uses cold email for content creators (wrong vector)
- · High-volume email destroys sender reputation
- · Lacks personalization (persona hooks, positioning)
Trust signals
- · Outreach mode matrix per business type (SaaS, app, content-kol, commerce, etc.)
- · 8 outreach types with expected response rates
- · 6-phase pipeline from research to follow-up
- · Cold email sequence structure with hooks and CTAs