Create sales collateral that reps actually use

Create sales collateral that reps actually use

Founders building sales infrastructure for early B2B sales teams, ensuring reps have customizable, high-trust collateral.

• · Value proposition and differentiators
• · Sales motion (self-serve, inside, field, hybrid)
• · Deal size, cycle, buyer personas
• · Collateral needs (decks, one-pagers, objection docs, playbooks)

• · Sales deck (10-12 slides with story arc)
• · One-pagers for post-meeting, champion selling, trade shows
• · Objection handling docs
• · Demo scripts
• · Playbooks by scenario

• · Deck design platform (Keynote, Figma, Canva)
• · Collateral management (Notion, Google Drive, sales wiki)

• · Product-market fit validated (repeatable value prop known)
• · Sales team in place (or planned)

• · Reps rewrite deck before sending → deck misses actual pain/language
• · One-size-all deck for multiple buyer types → wrong emphasis for each persona
• · Feature-dump deck instead of story arc → no narrative drive, no decision path
• · Non-scannable documents → reps can't find answers mid-call

• · 10-12 slide framework with story arc (problem → cost → shift → solution → walkthrough → proof → case study → implementation → ROI → pricing → CTA)
• · Deck principles: story arc not feature tour, one idea per slide, design for presenting not reading
• · Customization by buyer type (technical, economic, champion) with emphasis trade-offs
• · One-pager use cases (post-meeting, champion selling, trade show) with structure
• · References to deck frameworks and objection docs in references/
• · Core principle: sales trusts what sales wrote; involve reps in creation