Design email marketing strategy
email-marketingskillsetup L2★468
kostja94/marketing-skills ↗What it does
Design email marketing strategy for AI/SaaS
Best for
Product marketing or growth teams launching a newsletter while managing both retention (existing users) and conversion (leads) goals.
Inputs
- · Audience segment definitions
- · Product stage and goals (retention, conversion, brand reach)
- · Content mix intended (onboarding, campaign, newsletter)
Outputs
- · Email content calendar (EDM vs Newsletter mix)
- · Onboarding sequence (5-7 day welcome series)
- · Deliverability config (SPF, DKIM, DMARC, subdomain setup)
- · Article delivery strategy for SEO synergy
Requires
- · Email marketing platform (Mailchimp, ConvertKit, etc.)
- · DNS access for SPF/DKIM/DMARC configuration
- · Email client analytics integration
Preconditions
- · Email list at minimum 100 subscribers
- · Project context or audience definition available
Failure modes
- · SPF/DKIM/DMARC misconfiguration → deliverability at risk; Gmail/Yahoo require all three for bulk (5K+/day)
- · Welcome sequence too dense or sparse → onboarding dropout increases
- · Unsubscribe not one-click → legal risk (Gmail/Yahoo require it)
- · Dark social (email shares in Slack/WhatsApp) not tracked; article traffic misattributed
Trust signals
- · Five content types with use cases (onboarding, campaign, announcement, features, newsletter)
- · User best practices table (personalization, timing, welcome series, unsubscribe, complaint rate)
- · Content best practices (subject, value-first, CTA, mobile)
- · SPF/DKIM/DMARC protocol table with order and Gmail/Yahoo Feb 2024 requirement
- · Advanced: TLS-RPT, MTA-STS, BIMI, Postmaster Tools
- · Article delivery synergy section (ToFu/MoFu/retention content doubles as SEO for non-search traffic)