Map stakeholder perspectives and validate assumptions

Create stakeholder perspective visualizations (STDF)

Synthesizing research into stakeholder profiles during empathize phase of design.

• · Interview or observation notes from user research

• · Empathy map quadrants: Says, Thinks, Does, Feels + identified pain points and insights

Raw research data (interviews, observations) on a specific stakeholder

THINKS and FEELS inferred wrongly if based on insufficient data; contradictions missed if not explicitly surfaced

• · Four-quadrant structure (Says, Thinks, Does, Feels)
• · Explicit guidance on contradiction detection
• · Example with unmet needs mapping