Write product copy and microcopy

Write product copy from headlines to microcopy and error messages

Founders and product designers who want copy patterns and formulas they can use across the entire product without hiring a copywriter.

• · Copy surface (headline, CTA, error message, empty state, email, etc.)
• · Job this copy has (inform, persuade, reassure, guide, prevent confusion)
• · Product/audience context (ABOUT-ME.md and/or MY-ICP.md if available)

• · 2-5 copy variants per surface with reasoning
• · Button and CTA copy with helper text (anxiety reducers)
• · Error messages (what happened + why + how to fix)
• · Empty state copy with CTA
• · Email subject lines and bodies

• · Voice and tone defined (read ABOUT-ME.md for founder voice, MY-ICP.md for customer language)
• · Clarity on one job this copy has (don't try to do 3 things at once)

• · Copy is clever but confusing (user has to re-read)
• · Corporate tone (sounds like a company, not a smart friend)
• · Button CTA is vague ('Submit', 'Continue') not specific
• · Error messages blame the user ('Invalid input') not helpful ('Email address looks wrong — check for typos')
• · Empty states are blank screens (no guidance on what to do)

• · Core principles stated upfront (clarity over cleverness, warm not corporate, every word earns its place)
• · Formulas provided for headlines (outcome without pain, specific result in timeframe, The X for Y)
• · Error message pattern: What happened + Why + How to fix (never blame user)
• · CTA guidance includes helper text (anxiety reducers like 'No credit card required')
• · Voice checklist: read aloud, if stiff, rewrite