Research competitor brand and strategy

Gather competitive intelligence via brand, team, pricing, and strategy research

One-time comprehensive competitive baseline research when a new competitor emerges or you're planning a differentiation strategy — not for continuous monitoring.

• · Competitor domain (e.g., competitor.com)
• · Competitor name (for team research)
• · Optional: known similar companies for EXA findSimilar

• · Company overview (brand-dev API)
• · Similar/related competitors (Exa)
• · Product details, pricing, features (scrapegraph smartscraper)
• · Key team members (fiber people-search)

• · Gooseworks proxy API (brand-dev, scrapegraph, exa, fiber endpoints)
• · Gooseworks credentials in ~/.gooseworks/credentials.json
• · Bearer token authentication (GOOSEWORKS_API_KEY)

• · Competitor must have public website and pricing page
• · Must have ~/.gooseworks/credentials.json with api_key
• · If credentials missing, user must run: npx gooseworks login

• · Sparse if competitor has limited public information (private company, no testimonials, limited team bios)
• · Pricing scraping fails if pricing page is JS-rendered or behind login
• · Similar company discovery (EXA) misses niche competitors not indexed well
• · Team discovery may find outdated org charts or leaked employees

• · Four-endpoint integration (brand-dev, exa, scrapegraph, fiber) combining brand data, similarity search, pricing scrape, and team data
• · Curl examples for each step (Company Overview, Similar Companies, Product Details, Team Research)
• · Endpoints documented with specific Gooseworks API structure (v1/proxy/orthogonal/run with api + path params)
• · Search tip: find competitor customers via EXA search with case study keywords
• · Generic to all competitors — no special config needed per target