Run profitable Google Ads on small budget

Set up and optimize profitable Google Ads campaigns on small budget

Solo founder with limited budget ($10-20/day) who has a landing page that converts organically — provides campaign structure, keyword strategy, and ad copy templates to avoid wasting money on channels before validating message.

• · Landing page conversion rate (baseline)
• · Product/service and positioning
• · ICP keywords (problem-based, competitor-based, solution-based)
• · LTV estimate (pricing × estimated retention)
• · Analytics setup (conversion tracking working)

• · Campaign structure (budget, bidding strategy, network, location)
• · Ad groups (competitor, problem, solution keywords)
• · Ad copy templates (headlines, descriptions per ad group)
• · Negative keyword list
• · Weekly optimization checklist

• · Google Ads account
• · Google Analytics or conversion tracking

• · Landing page converts organic traffic at 2%+
• · Analytics tracking working (can attribute signups to source)
• · Payment flow working and can track revenue
• · CAC < 1/3 LTV math verified

• · Budget allocation ($10-20/day) assumes solo founder (not B2B SaaS with higher budgets)
• · Keyword recommendations are templates (requires ICP input to be specific)
• · Bidding advice (Manual CPC $2-5 range) may be outdated per vertical
• · Doesn't cover brand bidding, remarketing, or audience targeting

• · Prerequisites checklist (landing page 2%+ conversion, analytics tracking, payment flow, CAC math)
• · Campaign structure template with specific budget and bidding guidance
• · 3 ad group structure (competitor > problem > solution keywords)
• · Negative keyword list (free, open source, tutorial, DIY, jobs, etc.)
• · CAC < 1/3 LTV requirement before scaling