Build multi-touch outbound sequences

Build personalized multi-touch outbound sales sequences

Sales rep or founder outbound prospecting specific persona with clear trigger event — produces persona-calibrated 6-touch sequence with timing, copy, and psychology tailored to economic buyer vs. technical buyer vs. champion.

• · Target persona type (economic buyer, technical buyer, champion)
• · ICP (industry, company size, tech stack if relevant)
• · Primary pain/trigger event
• · Product/value prop in one sentence
• · Social proof (customer names, metrics, case studies)
• · Channel preference (email, LinkedIn, both)

• · 6-touch sequence (email/LinkedIn mix)
• · Persona calibration table (cares about, subject line style, opening)
• · Sequence architecture with timing and goal per touch
• · Ready-to-send copy (subject line, body, CTA) per touch

• · Email service or LinkedIn outreach tool

• · Prospect list with emails/LinkedIn profiles
• · Product positioning and pain point defined
• · Sales enablement (customer names, metrics) available

• · Generic ICP input produces generic outreach (requires specific trigger events)
• · Doesn't include list hygiene or domain reputation checks (spam risk)
• · Sequence assumes steady response — doesn't handle auto-reply, bounce, or opted-out signals
• · Breakup email (touch 6) assumes no response — doesn't adapt if prospect engages

• · Persona calibration table (economic buyer: P&L/risk; technical: build/buy/reliability; champion: looks good to boss)
• · 6-touch sequence architecture with timing (day 0, 2, 5, 8, 12, 18) and goal per touch
• · Anti-patterns (no generic openings, no attachments first 3 touches, no adjectives)
• · Persona-specific subject line and opening templates