Structure landing pages for conversion

Structure launch landing pages around positioning and conversion

Founders launching a new product who need section order and CTA placement guidance before designing in Figma or Webflow.

• · Product type
• · Positioning anchor (who it's for, what makes it different)
• · CTA strategy (primary + secondary)
• · Competitive positioning
• · Social proof available

• · Section order with conversion and messaging optimization
• · CTA strategy (placement and copy)
• · Social proof placement (before primary CTA to reinforce)
• · Objection handling section specification
• · HTML report with full findings if output exceeds 40-line CLI budget

• · Clear positioning anchor (who + what makes it different)
• · Primary conversion goal articulated (signup, demo, purchase)
• · Social proof available (case studies, testimonials, metrics)

• · Positioning anchor not clear (who is this for, why them)
• · Sections don't serve conversion or objection handling
• · Social proof placed AFTER primary CTA (should reinforce before the ask)
• · Multiple unclear CTAs per viewport (confuses user)
• · Objection handling missing (insufficient trust-building)

• · Anti-pattern list explicitly calls out common structural mistakes
• · CTA strategy table shows where primary/secondary CTAs go
• · Social proof placement rule: before primary CTA, not after
• · Objection handling identified as a dedicated section
• · Notes that if output exceeds 40-line budget, invoke /atlas-report for full findings