Write conversion-focused copy

Write conversion-focused marketing copy for surfaces and audiences

Product marketer writing copy for sales funnel — produces outcome-focused copy that avoids adjectives, uses user language, and structures sections for conversion psychology (problem → solution → proof → CTA).

• · Surface (homepage, feature page, email, ad, onboarding, pricing)
• · Audience type (new visitor, returning visitor, existing user)
• · Conversion goal (sign up, upgrade, click through, understand feature, action)
• · Positioning (target user, category, differentiator)
• · Tone (formal, casual, technical, friendly)

• · Hero section copy (headline, subheadline, CTA, social proof)
• · Problem section copy (pain points in user language)
• · Solution section copy (2-4 capability blocks)
• · Social proof section (testimonials, case study numbers, logos)
• · Final CTA section
• · Supporting copy (pricing, email subject, empty state, tooltip)

• · Landing page pattern database (optional — via uiux tool)
• · Brand voice guidelines (optional)

• · Product positioning and messaging defined
• · Target audience and intent clear
• · Surface and goal specified

• · Headline templates are generic ("specific > vague" rule is guidance, not guarantee)
• · Doesn't A/B test copy variations — outputs single version per surface
• · Social proof section is template format — requires real customer data to fill
• · Doesn't account for regulatory/compliance copy (privacy, disclaimers)

• · Step-by-step workflow (context → hero → problem → solution → proof → CTA → supporting)
• · Headline rules (specific > vague, outcome > feature, user language, no common adjectives)
• · Proof hierarchy (testimonials > case study numbers > logos > review aggregates)
• · Section-level psychology (problem section uses 'you' language and specifics)