Pitch journalists and podcast hosts

Write personalized pitches that get journalist and podcast responses

Founders announcing something newsworthy who need different hooks for tech reporters vs. vertical trade press vs. podcast hosts.

• · Story angle in one sentence
• · Target list (journalist names + outlets, podcast hosts + shows)
• · Supporting assets (data, screenshots, customer quotes, embargo date)
• · Announcement type (launch, funding, research, customer story, thought leadership)
• · Exclusive offer (if any)

• · Persona-matched pitch templates for each target
• · Subject lines (≤8 words, specific, beat-relevant)
• · Body copy (2-3 sentences with angle, why now, assets, CTA)
• · Customized hooks per target type (reporter vs. podcaster vs. newsletter author)

• · Story angle is genuinely interesting (has data, timeliness, conflict, human story, or consequence)
• · Target journalist/host list with recent coverage or show topics
• · Assets available (data, quotes, demo access)

• · Angle is weak ('We launched a feature')
• · Pitches are not personalized (generic to all targets)
• · Opening does not reference their specific beat or recent work
• · CTA is vague ('Happy to talk') not specific
• · Embargo or timing not stated

• · Persona table shows different targets care about different hooks (news vs. story vs. technical angle)
• · Pitch template starts with specific reference to target's recent work
• · Angle stated first, product second (not product-first pitch)
• · Why now (timeliness) is explicit
• · Assets listed as bullets so target can pick what interests them