Launch cold email campaigns at scale
cold-email-outreachskillsetup L2★679
gooseworks-ai/goose-skills ↗Causal-lift measurements
cold-email-strategy-10pp vs no-skill baselinewith-skill 80% · baseline 90%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Build and launch cold email outreach campaigns at scale
Best for
GTM teams launching outreach campaigns where leads are qualified and an angle exists, who want to move from drafting to campaign configuration and sending in a single workflow.
Inputs
- · Lead list (CSV, pasted, or CRM export with email, name, company, title)
- · Outreach angle/hook (hiring signal, competitor displacement, event-based, pain-based)
- · Campaign goal (book meetings, demo requests, get replies, nurture)
- · Sequence configuration (touches, timing, personalization tier)
Outputs
- · Multi-touch email sequence (default 3 touches, days 1/5/12)
- · Campaign configuration (send schedule, daily limits, tracking setup)
- · CSV export or Smartlead campaign setup (if MCP available)
Requires
- · Smartlead MCP (full automation) OR
- · CSV export (manual upload to Instantly/Lemlist/Apollo) OR
- · Generic CSV for any other tool
Preconditions
- · Lead list with at least email addresses
- · Outreach angle identified
- · Smartlead API key set (if using MCP) or CSV import path ready
Failure modes
- · Sprays generic templates across unqualified leads (low reply rates)
- · Personalization tier 3 (volume) applied to small lists (wastes opportunity)
- · No follow-up timing between touches (collapses to single message)
- · Landing page content doesn't match email hook (conversion drop)
Trust signals
- · Phase 0 intake collects all context at once (campaign goal, tool, lead source, sequence design, sending config)
- · Personalization tier assignment documented (Tier 1: custom signal, Tier 2: segment template, Tier 3: volume)
- · Smartlead API rate limit noted (10 req/2 sec)
- · Multi-tool support (Smartlead native + CSV for 4 platforms)