Tighten marketing copy systematically

Improve copy quality through sequential editing sweeps

Tightening existing copy when the core idea is solid; most effective for teams with brand guidelines already in place.

• · Existing copy (any user-facing text)
• · Brand context files (PRODUCT.md, MARKET.md, GROWTH.md) if available

• · Improved copy with recommended edits
• · Annotations per sweep (clarity, voice, so-what, prove-it, etc.)

• · Copy already exists (enhancement task, not composition)
• · Brand files optional but recommended

• · Can be mechanical — checks the framework but misses emotional resonance
• · Multiple passes can over-polish and strip personality
• · Assumes copy is close to done; struggles with fundamentally broken messaging

• · Seven-sweep framework with explicit validation loops back to prior sweeps
• · Sweep 2 requires reading aloud (explicit quality check for tonality)
• · Sweep 4 ('Prove It') explicitly names types of proof evidence (testimonials with names, case studies, data, third-party validation)
• · Quality checks section validates core principles were applied