Generate high-performing ad creative

ad-creativeskillsetup L1★368

Causal-lift measurements

ad-copy-generation-16pp vs no-skill baselinewith-skill 80% · baseline 96%

Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.

What it does

Generate and iterate ad creative (headlines, descriptions, primary text)

Best for

Performance marketer optimizing ad creative across multiple platforms — covers platform-specific specs, generates from scratch or iterates from performance data, validates copy length against platform limits.

Inputs

· Platform and format (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
· Product/feature being promoted
· Target audience and intent stage
· Core value proposition and differentiators
· Existing performance data (optional — CTR, conversion rate, ROAS)

Outputs

· Ad creative set (headlines, descriptions, primary text) per platform
· Winning pattern analysis (if iterating from performance data)
· Platform-specific spec validation

Preconditions

· Platform context files (PRODUCT.md, MARKET.md, GROWTH.md) available (optional)
· Product marketing messaging established

Failure modes

· Truncates without platform validation if copy exceeds limits
· Doesn't test creative in live campaign — outputs static copy only
· Performance iteration assumes CSV/paste data is properly structured
· Doesn't account for A/B test statistical significance

Trust signals

· Platform specs table with character limits (Google RSA, Meta, LinkedIn, TikTok, Twitter/X)
· RSA rules (independent headlines, keyword-focused, benefit-focused, CTA headlines)
· Two modes: generate from scratch vs. iterate from performance data
· Validation loop pattern (performance data → pattern analysis → new variations)

Capability

ad-copy-generation → compare alternatives