Plan and execute email campaigns

Plan and execute email marketing campaigns with strategy and optimization

Email marketing strategist or solo founder scaling email revenue — covers full stack from list health → campaign planning → automation → optimization, with explicit health score and domain warm-up schedule.

• · Email program audit data (current sending setup, metrics, challenges)
• · Campaign type request (launch sequence, welcome series, audit, segmentation, newsletter, drip, A/B test, re-engagement)
• · List size and sources (optional)
• · Current email metrics (optional)

• · Email program health score (0-100)
• · Deliverability setup checklist
• · List growth playbook with opt-in magnet rankings
• · Campaign-specific sequences (emails with subject, body, CTA)

• · Email service provider (Mailchimp, ConvertKit, SendGrid, etc.)
• · DNS access (SPF, DKIM, DMARC setup)
• · Google Postmaster Tools (optional monitoring)

• · Custom sending domain configured (not shared ESP domain)
• · SPF, DKIM, DMARC authentication set up
• · Email list with opt-in sources documented

• · Assumes sender has technical access to DNS for SPF/DKIM setup
• · List quality assessment relies on user self-reporting (no automatic audit)
• · Doesn't cover advanced segmentation via CDP or advanced automation
• · Deliverability advice is generic — ISP-specific issues require dedicated IP + reputation monitoring

• · Phase 1 email program audit with 10 scoring dimensions
• · Health Score framework (0-100) with explicit scoring criteria
• · Deliverability checklist with domain warm-up schedule (29+ day progression)
• · Opt-in magnet rankings by conversion rate with context
• · Named recommended events (purchase, sign_up, re-engagement) with parameters