Systematically improve copy through editing

Systematically improve copy through seven focused editing passes

Refining existing copy where the core message is sound but execution is weak; best when copy is already drafted and time allows multiple passes rather than full rewrites.

• · Draft copy (landing page, email, ad, or sales page)
• · Brand context (voice, guidelines, product positioning)

• · Edited copy with seven-pass methodology applied (clarity → voice → so-what → prove-it → persuasion → objection → momentum)
• · Editor feedback with specific recommendations per pass

• · Copy already drafted (not starting from scratch)
• · Brand voice and customer language documented

• · Creates false precision — multiple passes can introduce new errors on each iteration if each sweep is not validated
• · Over-edits small sections while missing big structural problems
• · Feedback without rationale — recommends changes but doesn't explain why

• · Seven discrete, sequential editing passes — each with clear focus (clarity, voice, so-what, prove-it, persuasion, objection handling, momentum)
• · Explicit "return to previous sweep" validation loops
• · Concrete examples of bad vs. good copy in each sweep
• · Principles named throughout (Rule of One, You Rule, So What test)