Generate personalized cold email sequences
sales-outreachskillsetup L2★591
zubair-trabzada/ai-sales-team-claude ↗Causal-lift measurements
cold-email-generation-20pp vs no-skill baselinewith-skill 57% · baseline 77%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Generate personalized cold outreach email sequences with LinkedIn touchpoints
Best for
SDRs and outbound teams who need 3-5 email sequences where every email has a verifiable trigger event, not generic 'I saw your company' messages that destroy credibility.
Inputs
- · Prospect URL OR company name / contact name
- · Prior analysis files (PROSPECT-ANALYSIS.md, COMPANY-RESEARCH.md, etc., optional)
- · Trigger event research queries (auto-generated)
Outputs
- · OUTREACH-SEQUENCE.md with:
- · 3-5 email sequence (each with subject line, body, LinkedIn message variant)
- · Personal trigger research (company news, funding, hiring, leadership change, expansion)
- · Company trigger research (recent events mapped to outreach angle)
- · Outreach Readiness Score 0-100 (personalization quality)
- · LinkedIn touchpoint cadence (where to add DM in sequence)
- · Follow-up logic (when to reach out again vs archive)
Requires
- · WebFetch (for company homepage and news)
- · WebSearch (for trigger events, company news, leadership updates, funding)
Preconditions
- · Prospect URL must be reachable OR company/contact names provided
- · At least one trigger event should exist (company news, funding, hiring, expansion)
- · Personalization research must happen BEFORE writing any email
Failure modes
- · Generic email without trigger events gets ignored
- · Personalization research skipped → copy becomes templated
- · No LinkedIn variant → loses channel opportunity
- · Missing follow-up logic → sequence stalls or annoyers prospect
Trust signals
- · Personalization research happens BEFORE writing (trigger event search queries defined)
- · 6 trigger categories (funding, product launch, hiring, leadership, expansion, partnership, award)
- · Freshness requirements per trigger (last 30 days is hot, <90 days is warm)
- · LinkedIn variant for each email (extends channel reach)
- · Outreach Readiness Score (0-100) tied to personalization depth