cyberneticlibrary

Expand existing accounts with land-and-grow plays

expansion-upsellskillsetup L11
Doris-Labs/sales-skills
What it does

Map account whitespace and execute land-and-expand to grow existing customers

Best for

Planning upsell, cross-sell, or expansion into adjacent teams in an existing customer.

Inputs
  • · [object Object]
Outputs
  • · [object Object]
Requires
  • · Doris MCP (optional)
  • · CRM MCP
Preconditions

Customer with at least one product live; adoption data available

Failure modes
  • · Low adoption not remediated first
  • · Whitespace targets lack champion access
Trust signals
  • · Readiness rubric (adoption/value/sentiment)
  • · Both-sided value hook required