Optimize cold outbound to 90/100 quality

Optimize cold outbound campaigns via expert panel scoring to 90/100 quality

B2B outbound teams running Instantly who want to science their way to higher reply rates instead of guessing, and are willing to iterate email copy through 3-5 scoring rounds until panelists give it 90/100.

• · Instantly API key (optional, for account audit)
• · ICP definition (titles, industries, company size, revenue floor)
• · Business context (what you sell, primary offer, real URLs, proof points)
• · Existing email sequences (if running campaigns already)
• · Historical outbound data (optional spreadsheet)

• · Infrastructure audit (active campaigns, warmup scores, domain inventory, gaps)
• · ICP definition document (confirmed targeting parameters)
• · Expert panel scoring rounds (all 10 panelists, individual scores, aggregate, weaknesses)
• · Final email copy (all sequences in Instantly-ready format)
• · Implementation plan (step-by-step setup)
• · Capacity math (accounts × daily send rate = pipeline projections)

• · Instantly.ai (API for campaign audit and implementation)
• · Expert panel framework (10 defined panelists, scoring criteria per panelist)

• · ICP must be defined or collected upfront
• · Business context (what you sell, offer types)
• · Willingness to iterate copy until 90/100 reached (non-negotiable)

• · Generic copy never reaches 90/100, loop becomes infinite
• · Warmup scores <80 or <14 days = emails go to spam
• · No capacity math means you overpromise pipeline numbers
• · Expert panel not customized to your vertical → generic feedback

• · Expert panel framework (10 named panelists, defined scoring lens per panelist)
• · Non-negotiable 90/100 target with brutally honest feedback
• · All scoring rounds shown in output (iteration trail is the value)
• · Capacity math links infrastructure (accounts, warmup, daily limit) to pipeline output
• · Instantly API integration (audit existing campaigns, not theoretical)