Discover prospect company social presence

Discover and evaluate prospect company's social presence and activity

Sales teams enriching prospect CRM records with social activity data to identify warm leads and best engagement channels before outreach.

• · Company name (required)
• · Company website (required, used to find social links)
• · Founder/contact name (optional, enables personal profile discovery)
• · Target platforms (default: LinkedIn + Instagram + X + Facebook)

• · Social profile inventory (all platforms found)
• · For each platform:
• · - Posting frequency (posts per week)
• · - Engagement metrics (likes, comments, followers)
• · - Audience size (follower count)
• · - Activity level (active, moderately active, inactive)
• · - Content type (original vs retweets, employee-generated, corporate)
• · - Prospect engagement receptiveness (warm, neutral, cold based on activity)

• · Firecrawl (search + scrape for social discovery)
• · Optional: social-profile-discover skill

• · Company name and website available
• · At least one social platform discovered
• · Company is large enough to have social presence

• · Company has no social media (inactive on all platforms)
• · Profile names don't match company name (founder brand ≠ company brand)
• · Personal founder profile is private (cannot evaluate personal receptiveness)
• · Activity metrics unavailable from scraping (estimates only)
• · Cannot distinguish employee-generated from corporate posts (engagement intent unclear)

• · Activity scoring methodology (0-10 based on posting frequency, engagement, follower/following ratio)
• · Platform-specific evaluation criteria documented (LinkedIn company page vs personal founder profiles)
• · Discovery fallback: company website footer for social links (not just search)
• · Personal profile discovery via founder name (context for warm engagement)
• · Engagement receptiveness inferred from activity level (active posters more receptive to social engagement)