Analyze competitor social strategy systematically
competitor-content-auditskillsetup L2★1
gokulb20/Crewm8-Social-Media-Manager-Skill-Graph ↗What it does
Analyze competitor's social strategy across platforms systematically
Best for
Marketing teams entering a new niche who want to understand competitor tactics without guessing, or quarterly competitive reviews to spot strategy shifts.
Inputs
- · Competitor name (required)
- · Competitor social handles (at least one platform, required)
- · Audit period (default 30 days, range 7-90 days)
- · Platforms to audit (default: X + LinkedIn + Instagram)
- · Optional: your brand positioning (for gap analysis)
Outputs
- · Competitor's social presence inventory (all platforms found)
- · Content mix breakdown (% Education vs POV vs Proof vs BTS vs CTA vs Engagement vs Trend)
- · Format patterns (threads vs single posts, carousels vs images, short vs long)
- · Hook patterns (question, stat, story, contrarian — which drives most engagement)
- · CTA patterns (newsletter, product, community — where do they push)
- · Posting cadence (posts per day/week, best-performing days/times)
- · Voice patterns (formal/casual, first-person/brand, emoji, humor, controversy level)
- · Gaps and opportunities (what they neglect that you can own)
Requires
- · Firecrawl (search + scrape for competitor profiles)
- · Platform-native analytics access (for engagement metrics, if available)
Preconditions
- · Competitor social handles are discoverable or provided
- · Audit period is in the past (cannot predict future posts)
- · At least one platform specified for search (default: X + LinkedIn + Instagram)
Failure modes
- · Competitor's profile is private (cannot see content)
- · Search returns wrong accounts (name disambiguation needed)
- · Engagement metrics unavailable from scraping (estimates only)
- · Posting cadence estimates may be inaccurate (limited historical sample)
- · Voice analysis is subjective (rules for formal/casual not specified)
Trust signals
- · Content categorization taxonomy documented (7 categories: Education, POV, Proof, BTS, CTA, Engagement, Trend)
- · Hook types specified (question, stat, story, contrarian — which drives engagement)
- · Engagement level scoring methodology (0-10 based on likes, comments, reshares)
- · Format patterns tied to platform (threads on X, carousels on LinkedIn/IG)
- · Gap analysis compared against user's brand positioning (not generic)