Identify and reach micro-influencers
influencer-outreachskillsetup L2★1
gokulb20/Crewm8-Social-Media-Manager-Skill-Graph ↗Causal-lift measurements
marketing-strategy-12pp vs no-skill baselinewith-skill 84% · baseline 96%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Identify and reach out to micro-influencers for partnership opportunities
Best for
Founders launching a product or building organic distribution who can't afford paid ads and need authentic creator partnerships, but only if they can personalize at scale and get founder sign-off first.
Inputs
- · Brand positioning and value proposition for partners
- · Creator criteria (follower range, engagement rate, niche overlap)
- · Available offer types (free product, affiliate, paid, commission)
Outputs
- · 10-20 ranked target creators with tier, contact method, personal angle
- · Personalized outreach DM/email for each priority creator
- · Clear offer statement (brand provides X → creator provides Y)
- · 7-day follow-up draft (no-pressure)
- · Pipeline tracking (contacted, replied, negotiating, confirmed, content live)
Requires
- · Platform analytics or BuiltWith-style tool (to find engagement rates)
Preconditions
- · Founder has defined target audience overlap
- · At least 3 offer types available
- · Founder approval required before any outreach
Failure modes
- · Generic spray-and-pray DMs get ignored
- · Prioritizing follower count over engagement kills conversion
- · Pitching creators who just signed with competitors
- · Following up more than once after silence
Trust signals
- · Tier-based approach (nano/micro/mid-tier/customer-creator) with distinct outreach styles
- · Engagement rate threshold (>2%) with data-driven justification
- · Pipeline tracking forces accountability
- · Founder approval gate prevents embarrassing bad outreach