Build SEO and GEO strategy for organic growth

Build SEO and GEO content strategy for compounding organic discoverability

Founders who want compounding organic discovery without over-investing in content, and need a practical playbook scoped to their stage (not enterprise SEO infrastructure for seed stage).

• · positioning.md (for search intent alignment)
• · Company stage (to scope strategy appropriately, not over-build)

• · Search intent the company should own (3-5 priority keywords or topic clusters)
• · Priority pages or content assets to build first
• · GEO opportunities for AI-assisted discovery
• · Content cadence recommendation
• · Metrics to watch (rankings, CTR, conversion by traffic source)
• · Next related skill to run

• · positioning.md exists (if not, SEO strategy will be generic)
• · Content creation capacity exists (no strategy without execution)

• · Strategy is too broad (1000 keyword targets, no prioritization)
• · Content cadence too aggressive (burns out team, stops after 3 months)
• · No connection between SEO content and sales motion (traffic, no conversions)

• · Prioritizes search intent alignment over keyword volume (high-volume keywords that don't match your product are worthless)
• · Content cadence realistic for stage (weekly posts for funded Series B, not bootstrapped founder)
• · Explicitly connects content strategy to sales motion (what intent converts, not just what ranks)
• · Recommends next skill to run (recognizes SEO is part of larger motion)