Build coherent messaging system for all channels

Build coherent messaging system that repeats across all channels

Founders who want one coherent messaging system that repeats consistently across website, outbound, ads, and sales, instead of inventing copy per channel and diluting impact.

• · positioning.md (core narrative, differentiation)
• · customer-profile.md (what they care about, pain points)
• · problem-validation-report.md (evidence of real problem)

• · Core narrative (one paragraph summary)
• · Message hierarchy: problem → promise → proof → differentiation
• · Customer objections with strongest rebuttal per objection
• · Channel adaptations (homepage, outbound, SEO/GEO, ads)
• · Words/claims to stop using
• · One message test to run next

• · positioning.md and customer-profile.md exist and are validated
• · Real customer validation (not guessed objections)

• · Messaging is disconnected copy fragments across channels (no coherence)
• · Claims don't tie back to proof points (aspirational, not credible)
• · Too many messages, no clear hierarchy (priority not obvious)

• · Explicit message hierarchy (problem → promise → proof → differentiation), not flat list
• · Channel-specific adaptations from one core narrative (website copy ≠ Twitter hook, but same message)
• · Lists objections with strongest rebuttal (not ignored or dismissed)
• · Specifies which words/claims to stop using (stops diluting with imprecision)