Build deep buyer personas reps actually reference

Build 2-3 deep buyer personas that reps actually reference on calls

B2B sales teams that want reps to walk into calls and immediately recognize who they're talking to, what matters to them, and what will move them forward — not generic personas on a slide deck.

• · Sales context: ICP, target titles, buying committee structure (from sales-context.md if exists)
• · Actual buyer language from 3-5 lost deals or recent won deals
• · Typical day in the life of each persona (not demographics)
• · Top 3 pain points per persona, not features they want

• · 2-3 buyer personas with: role, problem, day-in-life, 3 pain points, what winning looks like, how they evaluate, where they get info
• · Objection patterns by persona (most common block per buyer type)
• · Buying dynamics: who has budget authority, who stalls deals, typical flow

• · Sales team willing to share lost-deal patterns and buyer language
• · At least 3 real conversations with target personas (not guessing)

• · Persona conflates demographics (age, company size) with behavior (pain points, evaluation criteria)
• · Personas too generic ('VP of Marketing') instead of specific enough to trigger recognition on a call
• · No objection patterns per persona, so reps don't know which persona produces which block

• · Emphasizes behavior over demographics: what they do, what frustrates them, not their age or hobbies
• · Includes actual buyer quotes and language from real deals
• · Maps objection patterns by persona (which persona says 'too expensive', which says 'need to talk to team')
• · Specifies what winning means to this person personally (promotion, reduced stress, team performance) and what that looks like