Design SaaS pricing and value tiers

Design pricing models and analyze willingness-to-pay via Van Westendorp PSM

Commercial/CMO teams validating willingness-to-pay with PSM data and translating it into a defensible pricing model + tier structure.

• · Pricing brief (market, customers, value drivers)
• · Van Westendorp survey responses (≥4 WTP questions, ideally N≥100)

• · Recommended pricing model (subscription/usage/value/freemium/hybrid)
• · Range of Acceptable Prices (RAP)
• · Good/Better/Best tier packaging with anti-pattern detection

• · Market context and customer data available
• · Survey data with ≥30 respondents for statistical validity

• · N<30 survey responses produce unreliable PSM results
• · Missing value drivers prevent selecting value-based pricing
• · Survey data mismatch (e.g., only 2 WTP questions instead of 4)

• · Implements peer-reviewed Van Westendorp 1976 methodology
• · Outputs Range of Acceptable Prices (RAP) with Optimal Price Point (OPP)
• · Anti-pattern detection: decoy tier, feature dump, no upgrade trigger