Run multi-channel paid ad campaigns

Design and optimize paid advertising campaigns

A/B tests creative and targeting simultaneously—catches interactions that single-variable optimization misses.

• · target audience
• · budget
• · creative assets or briefs

• · campaign strategy
• · audience targeting rules
• · creative variants
• · bid strategy recommendations

• · Google Ads API
• · Meta Ads Manager
• · ad platform SDKs

Ad account access; historical campaign data for benchmarking

Poor targeting wastes budget on low-intent traffic; creative fatigue if not rotated; bid strategy outdated if CPA trends shift

• · historical ROAS data per audience segment
• · creative fatigue detection via engagement decay
• · budget allocation per creative variant