Launch B2B campaigns on LinkedIn

Design, launch, and optimize B2B advertising on LinkedIn

ABM or role-targeted outreach (to VPs/C-suite at specific companies) where LinkedIn's professional targeting is the only viable channel at scale

• · campaign objective
• · target audience (job titles, company, seniority, skills)
• · creative assets (image/video/document)
• · budget and bid strategy

• · campaign configuration
• · targeting audience scope
• · CTR/CPC/CPM estimates
• · lead cost projections
• · optimization recommendations

• · LinkedIn Ads API (optional)
• · Insight Tag pixel for retargeting

• · LinkedIn Ads account active
• · minimum 15K-50K audience size (depends on campaign type)
• · creative assets prepared

Audience too narrow → high CPM, no scale; ignores exclusions → wastes budget on unqualified traffic; overlapping audiences compete against each other

• · 8 campaign type matrix (sponsored content, message ads, video, lead gen forms, etc.) with use case per type
• · LinkedIn-exclusive targeting dimensions (job title, function, seniority, company, skills, groups, experience, education)
• · 5 matched audience types (contact, company, website, lookalike, engagement)
• · audience size guidelines per campaign type with minimum/recommended/maximum
• · 8 benchmarks (CTR, CPC, CPM, lead cost, form completion, video view rate, engagement rate)