Build high-performing Google Ads campaigns
google-adsskillsetup L2★33
thatrebeccarae/claude-marketing ↗Causal-lift measurements
ad-account-auditing-8pp vs no-skill baselinewith-skill 76% · baseline 84%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Build and optimize Google Search, Shopping, and Performance Max campaigns
Best for
SaaS and e-commerce wanting Google-first strategy with cross-campaign learning and PMax automation.
Inputs
- · Business goals
- · Keyword strategy
- · Landing pages
- · Product feed (for Shopping)
Outputs
- · Campaign structure plan
- · Keyword organization
- · Shopping feed audit
Requires
- · Google Ads API
- · Google Merchant Center (for Shopping)
Preconditions
- · Google Ads account
- · Website with tracking
Failure modes
- · Broad match keywords bid too high without negative keyword discipline
- · Landing page relevance drops QS below 6
- · Shopping feed missing data (price, image, description) blocks visibility
Trust signals
- · Search campaign structure best practices
- · Performance Max campaign details
- · Shopping campaign feed optimization
- · Quality Score thresholds and levers (ad relevance, landing page experience, CTR)