Optimize Meta Ads for ROAS
facebook-adsskillsetup L2★33
thatrebeccarae/claude-marketing ↗Causal-lift measurements
ad-campaign-optimization+4pp vs no-skill baselinewith-skill 72% · baseline 68%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Audit Meta Ads accounts and build high-ROAS campaigns on Facebook/Instagram/Messenger
Best for
Ecommerce and lead-gen accounts wanting to optimize Advantage+ Shopping/Conversions with proper structure.
Inputs
- · Ads Manager export
- · Pixel/CAPI data
- · Creative assets
- · Conversion goals
Outputs
- · Account structure audit
- · Creative fatigue diagnosis
- · ROAS improvement recommendations
Requires
- · Meta Ads Manager
- · Meta Pixel
- · CAPI
Preconditions
- · Meta Ads account
- · Pixel installed
- · Conversion goals configured
Failure modes
- · Frequency >3.5 (prospecting) kills ROAS
- · Creative fatigue (CTR drop >20% over 14 days)
- · Audience overlap >30% wastes budget
Trust signals
- · Account structure best practice (Advantage+ Shopping, Prospecting, Retargeting, Testing campaigns)
- · Benchmark table (CTR, CPC, CPM, CVR, ROAS, frequency)
- · Campaign objectives (Awareness, Traffic, Engagement, Leads, Sales)
- · Audience strategy (Core, Custom, LAL, Advantage+)
- · Creative format diversity (image, video, carousel, UGC, DCO)
- · Tracking setup (Pixel, CAPI, AEM for iOS)
- · Conversion lift study methodology