Extract brand identity from website
brand-dnaskillsetup L2★33
thatrebeccarae/claude-marketing ↗What it does
Extract brand identity from website, produce structured profile
Best for
Rapidly bootstrapping consistent brand output (copy, design, ads) when brand guidelines don't exist or are incomplete
Inputs
- · website URL (homepage + 2-3 supporting pages)
- · optional quick mode flag
Outputs
- · brand-profile.json with colors, fonts, voice axes, imagery style, descriptors
Requires
- · WebFetch tool (no external APIs)
Preconditions
- · website publicly accessible
- · pages contain CSS color/font declarations
Failure modes
Inaccurate voice detection if hero copy is unrepresentative; dark mode colors misidentified; secondary pages return 404; Google Fonts not detected if imported via <link> only
Trust signals
- · 10-scale voice axes with signaling examples (formal/casual, expert/accessible, bold/subtle, etc.)
- · CSS selector targets for typography and color extraction
- · dark mode detection logic
- · ordered fetch sequence (homepage→about→products)
- · 3-5 adjective descriptor labels for voice