Reduce SaaS churn with save offers

Reduce SaaS churn via save offers, dunning, and win-back

Systematically reducing voluntary churn through dynamic save offers mapped to exit reasons and preventing involuntary churn via smart retries.

• · Current churn rate (voluntary/involuntary split)
• · Cancel flow architecture
• · Payment processor (Stripe/Braintree/Paddle)
• · Customer MRR, contract value

• · Exit survey structure
• · Save offer mapping
• · Dunning sequence
• · Win-back campaign template
• · Churn impact model

• · Stripe/Braintree/Paddle dunning APIs
• · Email automation (Klaviyo, Segment)

• · Cancel flow exists or needs building
• · Payment processor connected
• · Exit survey data available

• · Involuntary churn recovery requires card updater service (expensive)
• · Save offers generic (same for all exit reasons)
• · Dunning sequence too aggressive causes more churn
• · Win-back emails to lapsed users without re-qualification

• · Churn taxonomy (8 voluntary types, 5 involuntary causes)
• · 5-stage cancel flow with exit survey rules
• · Dunning sequence timing with retry logic
• · Metrics: 40-50% payment recovery rate from expired cards