cyberneticlibrary

Analyze campaign ROI with multi-touch attribution

campaign-analyticsskillsetup L217,464
alirezarezvani/claude-skills
What it does

Analyze and optimize marketing campaign performance metrics

Best for

When measuring campaign effectiveness across channels and deciding budget allocation for paid marketing or performance optimization.

Inputs
  • · campaign data (impressions, clicks, conversions)
  • · cost per channel
  • · attribution model
Outputs
  • · performance dashboard
  • · optimization recommendations
  • · ROI by channel
  • · attribution report
Requires
  • · analytics platform (Google Analytics, Mixpanel, Amplitude)
  • · marketing data warehouse
Preconditions

Campaign has ≥100 impressions for statistical significance

Failure modes
  • · attribution model incorrect causing channel ROI misallocation
  • · sample size too small for statistical confidence
  • · missing conversion funnel data
Trust signals
  • · Statistical significance thresholds enforced