cyberneticlibrary

Calculate PPC metrics and budget models

ads-mathskillsetup L14,890
AgriciDaniel/claude-ads
What it does

Calculate PPC metrics and financial models

Best for

Ad ops and marketers modeling budget allocation, scaling decisions, and financial sustainability of campaigns.

Inputs
  • · Ad spend
  • · Conversions or revenue
  • · Optional: AOV, margin, LTV data
Outputs
  • · CPA, ROAS, LTV:CAC, MER, break-even analysis
  • · Scaling scenarios (conservative/moderate/aggressive)
Preconditions
  • · Historical PPC data (30+ days recommended)
Failure modes
  • · Insufficient data for trend analysis
  • · Attribution conflicts across channels
Trust signals
  • · 7 distinct calculators (CPA, ROAS, break-even, IS opportunity, forecasting, LTV:CAC, MER)
  • · Diminishing returns warnings
  • · 20% scaling rule reminder
  • · SaaS-specific benchmarks (5-10x MER)
  • · AOV-based CPA thresholds