Score landing page conversion potential

Score landing page quality on 5 weighted dimensions and estimate conversion lift opportunity

SEM teams finding where paid traffic is wasted (high CTR / low CVR) and quantifying the dollar impact of landing page fixes vs ad optimization.

• · landing page URL(s)
• · referring ad copy
• · conversion metrics (clicks, conversions, CVR)

• · dimension scores (0-100 each): Page Speed, Copy-to-Ad Alignment, CTA Clarity, Form Friction, Trust Signals
• · dollar-lift estimate
• · concrete fixes prioritized by impact

• · WebFetch (page content)
• · PageSpeed Insights API
• · runScript (ads.gaqlParallel for conversion data)
• · business-context.json (from /google-ads-audit)

• · landing page lives at the ad final_url
• · conversion metrics available
• · business-context.json fresh (from audit)

• · PSI API rate-limit (fallback to manual timing)
• · page content changes break ranking
• · missing business context (assumes generic best practices)
• · funnel metrics don't match reported CVR

• · scoring-rubric.md defines 5 weighted dimensions as real measurements (not artificial ratings)
• · PageSpeed Insights integration (LCP, CLS, INP, TTI metrics)
• · message-match baseline (ad copy vs headline alignment)
• · dollar-lift formula (not just a score)
• · references/quality-score-framework.md for QS context